A Cadillac ad for the ’21 Escalade ranks as iSpot.tv’s most-viewed automotive commercial, generating the highest number of impressions across national broadcast and cable TV airings.
The No.1 spot for the week of Oct. 26 features actress and director Regina King. As King pilots an Escalade through city streets, she advises that “success isn’t just about where you want to get to, it’s also about how you get there.”
Audi’s second-ranked ad highlights how we all see the world differently: “Some see what’s there. We see beyond today.” The automaker declares that “future is an attitude” – and the future means a new era of electric mobility.
Nissan’s enduring spot for the ’20 Altima takes third place, promoting available features such as remote start, lane-departure warning and a VC-turbo engine. An announcer says the Altima offers “tech that helps you be there.”
In Hyundai’s fourth-place commercial, a mischievous dog buries the keys to a couple’s ’21 Elantra in their front yard. Luckily, the model has a digital key so they can unlock the car with a smartphone. This ad performed 20% better than the norm for auto ads when it came to holding viewer attention.
Acura rounds out the ranking with its old-timey, cinematic spot for the ’21 TLX. A man literally falls into the model and, after some initial surprise, enjoys its features, which bring Technicolor excitement into his black-and-white world.
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1. Cadillac: Never Stop Arriving
Impressions: 180,322,952
Completion Rate: 97.57
Est. TV Spend: $2,453,511
2. Audi: Future is an Attitude
Impressions: 145,263,669
Completion Rate: 97.63
Est. TV Spend: $2,558,537
Impressions: 131,688,832
Completion Rate: 97.49
Est. TV Spend: $2,888,702
Impressions: 126,746,257
Completion Rate: 97.60
Est. TV Spend: $3,669,269
Impressions: 125,889,735
Completion Rate: 97.85
Est. TV Spend: $2,760,030
Data provided by iSpot.tv, the always-on TV ad measurement and attribution company.
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Completion Rate - The percentage of devices that were present at the beginning of an ad that made it all the way to the end of the ad.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.
