Nissan’s energetic spot featuring actress Brie Larson moves from fifth to first place in iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads that have generated the highest number of impressions across national broadcast and cable TV airings.
In the No.1 ad for the week of April 19, Larson shows off a variety of models, promising a return to the excitement and freedom that driving used to provide. According to an iSpot Ace Metrix survey, this spot scored above the automotive ad average for various aspects including attention and likability. Brand recognition for Nissan came in at 94% (meaning viewers overwhelmingly remembered it was a Nissan ad after watching it).
Time moves backward in the second-place ad from Subaru: A dog becomes a puppy and a little boy transforms into the baby he once was, all while the family uses their Forester to experience life. Per Ace Metrix, surveyed viewers felt this spot was “soothing” and “heartfelt,” with a compelling narrative. Subaru also takes fourth place with its enduring spot featuring a family of dogs enjoying the Outback.
At No.3, Lexus urges viewers to “stay restless with the icon that does the same: the RX.” Right now, special offers are available on models including the ’21 RX 350.
Chevrolet rounds out the ranking with a spot stating that “whatever you do, there’s a perfect Chevy to take you anywhere.” For a limited time, qualified customers can get cash back on the ’20 Trax.
(click on blue links to view videos)
Interruption Rate: 1.70%
Attention Index: 109
Interruption Rate: 2.49%
Attention Index: 106
Interruption Rate: 1.61%
Attention Index: 97
Interruption Rate: 2.60%
Attention Index: 105
Interruption Rate: 1.77%
Attention Index: 110
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.