Ex-Apple, Mercedes Exec Joing VW to Lead Digital Strategy

FRANKFURT, Nov 10 (Reuters) - Volkswagen said on Tuesday it had appointed Johann Jungwirth as the head of its new digital strategy unit.

Jungwirth, 42, comes from Apple Inc. where he was head of Mac Systems Engineering. Before he worked for Daimler as president and chief executive of Mercedes-Benz Research and Development North America.

"With the new function and the appointment of Jungwirth, Volkswagen is strongly reinforcing its position in digitalization, which is a very important future field for the automotive industry," Volkswagen said in a statement. (Reporting by Harro ten Wolde; Editing by Kirsti Knolle)

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