Expect additional models from Cadillac, Uwe Ellinghaus adds, but before building a portfolio of sedans, coupes, convertibles, wagons, CUVs and SUVs, the brand has more work to do on the perception front.
In Southfield, MI, Denso is spending $10 million to purchase a neighboring 3-story building to join the current campus of four facilities, creating 176 new jobs. The supplier also announces a consortium to study how drivers interact with vehicles.
A Continental Automotive study shows U.S. consumers saying they would pay a premium of $1,500 for features such as automated driving on freeways and in heavy traffic, while Germans would pay twice as much.
The biggest effect of the treaty would be harmonization and mutual recognition of standards so cars approved in one market automatically would be approved in the other.
The company has 10 chassis without EV powertrains that came directly from bankrupt Fisker, 15 it bought itself to gut and Karmas owned by individuals who want to change from electric to V-8 power.
The automaker doesn’t believe the new CUV will take sales away from the bigger Cayenne. Production is planned at 50,000 units annually, with supply distributed about evenly between North America, Europe and Asia.