Reflections on advertising trends in 2023 and looking forward to 2024. 

Data suggests surges will disappear but so will high profits on new vehicles.

Urban Science analysts urge dealers to target early adopters.

In developing Smartpath, the automaker heeds its dealers’ feedback.

Staff friendliness, helpful communication can boost ratings.

A J.D. Power executive looks ahead to what dealers can expect in 2024.