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Digital Marketing
Brand management: define your identity, then stick to itBrand management: define your identity, then stick to it

What do Coca Cola, Disney, Nike and Ralph Lauren all have in common?They all benefit from strong brand management.Ralph Lauren has never strayed from offering classic contemporary fashion despite dramatic fluctuations in that industry. Disney has defined family entertainment by creating and marketing a stable of characters and films that it can make recognizable worldwide within weeks.Automakers'

byCedergren, Christopher W.
Aug 1, 1996
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1 Min Read
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Digital Marketing
Cars 'R' Them,or getting the hang of the saleCars 'R' Them,or getting the hang of the sale
byGardner, Greg
Aug 1, 1996
1 Min Read
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Fixed Operations
Hunt takes helm at Arvin IndustriesHunt takes helm at Arvin Industries
Apr 1, 1996
1 Min Read
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Fixed Operations
Risky business: China market beckons, but it's a high-stakes investment.Risky business: China market beckons, but it's a high-stakes investment.
byKnapp, Gwendolyn S.
Apr 1, 1996
1 Min Read
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Fixed Operations
Analyst driven: Wall Street is the tail wagging the dogAnalyst driven: Wall Street is the tail wagging the dog
bySharf, Stephan
Apr 1, 1996
1 Min Read
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Finance & Insurance
Maybe pricing is the lost chord; despite attacking costs, automakers still haven't orchestrated sticker musicMaybe pricing is the lost chord; despite attacking costs, automakers still haven't orchestrated sticker music
bySharf, Stephan
Mar 1, 1996
1 Min Read
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Fixed Operations
Reins takes reins at AP Parts Int'l Inc.
Reins takes reins at AP Parts Int'l Inc.
Jan 1, 1996
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1 Min Read
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Fixed Operations
You heard it here first; SPE serves up a banquet of innovative plastic parts
You heard it here first; SPE serves up a banquet of innovative plastic parts
Dec 1, 1995
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1 Min Read
byDrew Winter, Contributing Editor
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Digital Marketing
Marketing the '96 models.
Marketing the '96 models.
Oct 1, 1995
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1 Min Read
byFrank Washington
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Finance & Insurance
Leasing: too hot not to cool down? Embryonic signs indicate a bust may be looming.
Leasing: too hot not to cool down? Embryonic signs indicate a bust may be looming.
Oct 1, 1995
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1 Min Read
byFrank Washington
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Digital Marketing
Hudler takes over Saturn
Hudler takes over Saturn
Sep 1, 1995
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1 Min Read
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Fixed Operations
Losh sees improvement in GM's market share
Losh sees improvement in GM's market share
Aug 1, 1995
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1 Min Read
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Fixed Operations
Toe to toe on trade: but a strong yen pushes transplants to buy more U.S. parts
Toe to toe on trade: but a strong yen pushes transplants to buy more U.S. parts
Jul 1, 1995
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1 Min Read
byFrank Washington
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Dealers
U.S./Japan trade war gets big play
U.S./Japan trade war gets big play
Jun 1, 1995
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1 Min Read
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Fixed Operations
Gray to head new AlliedSignal ABS unit
Gray to head new AlliedSignal ABS unit
Mar 1, 1995
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1 Min Read
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Finance & Insurance
Jag offers new warranty
Jag offers new warranty
Mar 1, 1995
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1 Min Read
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Retail
RV industry runs counter to U.S. trends
RV industry runs counter to U.S. trends
Mar 1, 1995
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1 Min Read
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Digital Marketing
Highlights from the Detroit auto show
Highlights from the Detroit auto show
Feb 1, 1995
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1 Min Read
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Fixed Operations
The proof is in the parts; SMC scores big on big parts like hoods ...and in cost-cutting small-part consolidation
The proof is in the parts; SMC scores big on big parts like hoods ...and in cost-cutting small-part consolidation
Jan 1, 1995
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1 Min Read
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Fixed Operations
Rich nations drive old cars, study says
Rich nations drive old cars, study says
Jan 1, 1995
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1 Min Read
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