Value pricing by auto makers, if implemented on new models as an alternative to rebates or cashbacks, would have a profound impact on dealers' inventory reserves and tax bills, says certified public accountant Mike Menear of the Boyer & Ritter...
Let's look at three types of Internet customers and how to engage and follow through with each. First there are the early prospects. The Internet has made it significantly easier for customers to begin their shopping process. Gone are the days...