Curt Hughes Kia of Modesto (CA) advertising includes this come on: Ask About Our Free-Gas-For-A-Year Program. Here's the catch: In exchange for the free fuel, customers agree to have their new or used Kias wrapped with advertising that pitches the...
New-car sales are down at your dealership nearly 50%, and it is not because you are a bad dealer or forgot how to sell cars. Add to that, you and your co-owner brother are blind. What do you do? Call it quits? Not if you are Tim and Bruce Young of...
Hazard a guess at how many dealerships fully comply with finance and insurance rules and regulations: (A) 33% (B) 76% (C) 4% (D) 15% According to F&I experts, the answer is 15%. They admit it's an educated guess. In fact, it even may be closer to...
Fixed operations departments should be the backbone of the dealership, not the back door, says Stan Rodia, director of service for a Mercedes-Benz dealership in Arlington, VA. Even the no-nonsense name of his dealership, American Service Center...