Auto makers' high engineering costs for in-house accessories can lead to steep prices that scare off dealership customers, especially young ones.
California agency wants to spend more time combating unlicensed "dealers" and less time checking out petty complaints against franchised dealers.
The program, which will run May 22-31, is expected to raise several million dollars for the 80-year-old VFW National Home for Children charity.
Volvo and partner Italian coachmaker Pininfarina SpA want to assure themselves C70 quality is optimized before full production.