Overproduction, particularly by domestic auto makers, glutted the market, forced dealers to take cars they didn’t want, drove down prices, hurt residual values and betrayed customers, he says.
Some dealership groups on the WardsAuto Megadealer 100, such as Asbury Automotive Group, are testing new ways to sell vehicles.
Asbury Automotive calls its program,“Cafe Blends: Blending Autism into the Workplace,” an amazing success that touches many people.
“We leverage every service promotion we can to keep them coming back,” says megadealer Jeff Cappo.
A high volume of sales has put the group on the local map. So, too, has an assortment of marketing brainstorms from the founder.
Megadealer is a GM loyalist, but not without a disappointment here and there.
The Ed Morse group has never failed to make the Ward’s Megadealer 100. This year it is No.44 with revenues of $544.8 million.
