The Dealer 5 | May 18, 2015

Dealer news and information from WardsAuto and around the web.

Steve Finlay, Contributing Editor

May 18, 2015

4 Min Read
The Dealer 5 | May 18, 2015

Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:

1.

Here are the biggest dealership time wasters and what can be done to eliminate them.

2.

Alexandria, LA, is a relatively small town. But the opportunity to run a successful dealership group there is larger than it appears, to paraphrase wording on side-view mirrors.

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Three Ways Your Dealership Can Attract Millennial Car Shoppers. Young people aren’t driving differently. They’re shopping differently. And that’s a good thing.    

See how to attract Millennials.

3.

Those SUVs sure look strong enough. So why are so many of them failing crash tests.

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New Rule #42: Close every customer. When your digital marketing actively finds and attracts your most profitable customers, there’s no reason why you shouldn’t close every one. CDK Global’s Audience Management solution helps you sell more of what you want, how you want. Because it’s your business; rule it. 

4.

"You get real wood trim on a Chrysler 200 and leather on a Kia Optima, so what else do you do to make Cadillac worth the extra money?” Good question. Here's the answer.

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How did Ally Auto become the industry’s leading independent finance company? By being driven by what we love. We pour our heart into every relationship we create. Because that’s what it takes to help dealers succeed.Learn more at ally.com/driven.

5.

“Tiger” Bill Miller figures he’s sold 20,000 cars at the family dealership that was founded by his grandfather who originally sold mules and wagons. The family business is coming to an end. 

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To see all the day's dealer news and information, go to WardsAuto.com/Dealers.  

 

About the Author

Steve Finlay

Contributing Editor

Steve Finlay is a former longtime editor for WardsAuto. He writes about a range of topics including automotive dealers and issues that impact their business.

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