The Dealer 5 | June 29, 2015

Dealer news and information from WardsAuto and around the web.

Steve Finlay, Contributing Editor

June 29, 2015

4 Min Read
The Dealer 5 | June 29, 2015

Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:

1.

As websites become the main way consumers check out dealerships, an excellent site is no longer a luxury. It's essential. Here’s how to improve yours.

2.

A car salesman tells all – well, a lot, anyway. Auto retailing people know exactly what he is talking about (i.e. low-balling contentious customers).

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3.

Are we there yet? No, not when it comes to fully developing self-driving cars. Two of them nearly crashed into each other. Potential excuse: “It was the other car’s fault.” 

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New Rule #03: Connect from the moment of interest. To influence your customers online, you need to engage them the second they start thinking about a purchase. With CDK Global’s Audience Management solution, you can. Anywhere. Anytime. Because it’s your business; rule it. 

4.

General Motors offers a peek at the redesigned ’16 Chevrolet Cruze, a small car that supposedly will run rings around its predecessor. Talk about Cruze control.

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No More Turf Battles: Keeping Sales and F&I Teams Connected

In a perfect world, dealership salespeople and F&I managers get along famously, working hand in hand to seal every deal. In the real world, conflicts can arise. The two departments can easily find themselves at cross-purposes. Join this free webinar to hear actionable solutions. Webinar held Tuesday, June 30 at 2pm. Register now!

5.

We’re losing count. What’s with these out-of-control motorists crashing vehicles into dealerships and inventory? Then there’s the irate woman who did it on purpose. A judge told her not to return to the dealership. Really?

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To see all the day's dealer news and information, go to WardsAuto.com/Dealers.  

 

About the Author

Steve Finlay

Contributing Editor

Steve Finlay is a former longtime editor for WardsAuto. He writes about a range of topics including automotive dealers and issues that impact their business.

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