Make no mistake: customer retention is a full-time job.
The process of cultivating and maintaining loyal customers should be emphasized as highly as the sales process itself. There are many opportunities, between introduction and post-sale, to build a lasting relationship with a customer. So many of those opportunities involve Vehicle Personalization. From building rapport as you start at the trade, or inviting customers to relax between F&I, as well as offering a tune-up service six months later—accessories are integrated in all of it. This makes personalization the key to customer retention.
What You'll Learn:
- What customers expect when buying from a dealership
- How accessories bring in referrals and customers before that 6 month oil change offer
- How to connect and organically pitch accessories to your customer