Digital Marketing

Chrysler takes potential Jeep buyers for ride

Digital Marketing

Chicago Auto Show Features Consumer-Driven Marketing Chicago Auto Show Features Consumer-Driven Marketing

“People often wait in line 45 minutes to take a test drive,” Chicago Auto Trade Assn. President Dave Sloan says. “If a person is waiting 45 minutes to ride in one of your vehicles, that’s 45 minutes not being spent over in your rivals’ exhibits.”

Jan 30, 2014

|

3 Min Read

Cadillac keeping a lid on variants such as ATS Coupe for time being

Digital Marketing

Cadillac Not Going Hog Wild With Variants, New Marketing Chief Says Cadillac Not Going Hog Wild With Variants, New Marketing Chief Says

byJames M. Amend

Jan 21, 2014

2 Min Read

Global Cadillac Vice President Bob Ferguson unveils rsquo15 Cadillac Escalade

Digital Marketing

Cadillac Eyes New Marketing Approach, Escalade Spin-Offs Cadillac Eyes New Marketing Approach, Escalade Spin-Offs

byJames M. Amend

Oct 9, 2013

4 Min Read

Digital Marketing

BMW Names New Head of Marketing BMW Names New Head of Marketing

byWardsAuto Staff

Sep 5, 2013

1 Min Read

Digital Marketing

WardsAuto 2013 Dealer Remarketing 150 (PDF)WardsAuto 2013 Dealer Remarketing 150 (PDF)

Aug 23, 2013

1 Min Read

Digital Marketing

WardsAuto 2013 Dealer Remarketing 150 WardsAuto 2013 Dealer Remarketing 150

Aug 23, 2013

1 Min Read

Combined Internet Marketing Packs Punch

Digital Marketing

Combined Internet Marketing Packs Punch

Combined Internet Marketing Packs Punch

bySean V. Bradley

Digital Marketing

Ford Australia Names Whickman New Marketing Chief

Ford Australia Names Whickman New Marketing Chief

rsquo14 Chevy Silverado marketing campaign debuts to ldquoStrongrdquo music video

Digital Marketing

Chevy Silverado Marketing Conjures Up Familiar Themes

Chevy Silverado Marketing Conjures Up Familiar Themes

byJames M. Amend

Newforrsquo13 Malibu to be tweaked next year

Digital Marketing

Chevy Marketing Chief ‘Pleased’ With Malibu’s 7% Share, But Wants More

Chevy Marketing Chief ‘Pleased’ With Malibu’s 7% Share, But Wants More

Volvo taps Alain Visser as new senior vice presidentmarketing sales and service

Digital Marketing

Volvo Names New Marketing Chief

Volvo Names New Marketing Chief

byWardsAuto Staff

Marketing Spots Should Hit Shoppers While They’re Hot

Digital Marketing

Marketing Spots Should Hit Shoppers While They’re Hot

Marketing Spots Should Hit Shoppers While They’re Hot

byAdam Armbruster

3913 Nissan Leaf assembled in Smyrna TN

Digital Marketing

Nissan Shifts to Mainstream EV Marketing Focus as Leaf Enjoys Resurgence

Nissan Shifts to Mainstream EV Marketing Focus as Leaf Enjoys Resurgence

Auto maker hopes to replicate dieselrsquos popularity in Europe in US

Digital Marketing

Emotion Trumps Technology in BMW Diesel Marketing Push

Emotion Trumps Technology in BMW Diesel Marketing Push

byHerb Shuldiner 1

Mahoney to fill GM and Chevrolet global marketing spot

Digital Marketing

GM Lures VWA Exec to Global Marketing Spot

GM Lures VWA Exec to Global Marketing Spot

byWardsAuto Staff

Chryslerrsquos Bigland says prompt online response crucial to sales

Digital Marketing

New Chrysler Marketing Push Rewards Web-Savvy Dealers

New Chrysler Marketing Push Rewards Web-Savvy Dealers

Chevyrsquos growing product lineup reflects ldquoemergence of new dayrdquo Akerson says

Digital Marketing

Chevrolet’s ‘Find New Roads’ Marketing Message More Global, GM’s Akerson Says

Chevrolet’s ‘Find New Roads’ Marketing Message More Global, GM’s Akerson Says

byJames M. Amend

Consistent customer experience vital Kamat says

Digital Marketing

Digital Marketing Forces Many Car Shoppers to Log Off

Digital Marketing Forces Many Car Shoppers to Log Off

Heins oversees remarketing training

Digital Marketing

Manheim Teaches Remarketing to Industry Newcomers

Manheim Teaches Remarketing to Industry Newcomers

Mulally says MKZ marks new beginning for Lincoln marque

Digital Marketing

Mulally Pushes Lincoln as Brand Ramps Up Marketing Campaign

Mulally Pushes Lincoln as Brand Ramps Up Marketing Campaign

byHerb Shuldiner 1

Sketch of planned Qoros sedan from upstart Chinese auto maker

Digital Marketing

Qoros Vs. Quoris Court Challenge Creates Marketing Headache for Kia

Qoros Vs. Quoris Court Challenge Creates Marketing Headache for Kia

byVince Courtenay

Experiential Marketing Tips for Standing Out at Auto Shows

Digital Marketing

Experiential Marketing Tips for Standing Out at Auto Shows

Experiential Marketing Tips for Standing Out at Auto Shows

ldquoTherersquos been a misplaced emphasis on the past in our industryrdquo says Chip Perry

Digital Marketing

Small Details Matter in Internet Marketing

Small Details Matter in Internet Marketing

Online Connections Key to Mini’s Success, Marketing Chief Says

Online Connections Key to Mini’s Success, Marketing Chief Says

Digital Marketing

Data Collection Key to Dealer Marketing, Sales

Data Collection Key to Dealer Marketing, Sales

Difficult to see all sources contributing to sale Carscomrsquos Michael Page says

Digital Marketing

Study Questions Search-Engine Marketing’s Effectiveness

Study Questions Search-Engine Marketing’s Effectiveness

Micra registrations nearly doubled yearonyear in 2011

Digital Marketing

Marketing Key to Renault-Nissan’s India Strategy

Marketing Key to Renault-Nissan’s India Strategy

bySudhakar Shah

Digital Marketing

WardsAuto 2012 Dealer Remarketing 150 (PDF)

WardsAuto 2012 Dealer Remarketing 150 (PDF)

Fiat 500 sold 20702 units this year though June

Digital Marketing

New Fiat 500 Marketing Campaign Looks to Continue Brand’s U.S. Resurgence

New Fiat 500 Marketing Campaign Looks to Continue Brand’s U.S. Resurgence

Auto maker scrambling to boost output of popular Etios sedan

Digital Marketing

Marketing Missteps Impede Toyota Kirloskar in India

Marketing Missteps Impede Toyota Kirloskar in India

bySudhakar Shah

No dramatic change Nygaard says

Digital Marketing

Study Shows Need for Balanced Dealership Marketing

Study Shows Need for Balanced Dealership Marketing

rsquo13 F150 receives Lshaped highintensity discharge headlamps

Digital Marketing

’13 Ford F-150 Geared Toward Dual-Use Buyers, Marketing Chief Says

’13 Ford F-150 Geared Toward Dual-Use Buyers, Marketing Chief Says

Manchester Unitedrsquos Ryan Giggs makes appearance in Shanghai with a Chevrolet Malibu

Digital Marketing

Chevy’s Soccer Deal Signals Future of GM Brand Marketing

Chevy’s Soccer Deal Signals Future of GM Brand Marketing

byDavid Zoia Editor

Suburban Cadillac typifies improvements to dealer showrooms

Digital Marketing

Rejuvenated Cadillac Turns to Personalizing Marketing Approach

Rejuvenated Cadillac Turns to Personalizing Marketing Approach

byJames M. Amend

Ford hopes to bring greater awareness of new Taurus with rsquo13 model

Digital Marketing

Ford Taurus Suffers From Identity Crisis, Marketing Exec Says

Ford Taurus Suffers From Identity Crisis, Marketing Exec Says

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