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Fourth-generation dealer Liza Myers Borches.

Cox Automotive Presents Woman of the Year Award to Virginia Dealer

“As our industry evolves, we need people of all genders and races,” says recipient Liza Myers Borches, head of Carter Myers Automotive.

LAS VEGAS – Cox Automotive presents its annual Barbara Cox Woman of the Year Award to fourth-generation dealer Liza Myers Borches, president and CEO of Carter Myers Automotive.

Named after Barbara Cox, the late co-owner of Cox Enterprises and daughter of the company’s founder, the award goes to women who demonstrate business leadership, community advocacy and a commitment to advancing the automotive industry.

Cox Automotive President Sandy Schwartz presents the award to Borches at a Northwood University Dealer Education Award breakfast, part of the National Automobile Dealers Assn. convention and expo here.

“Liza exemplifies this award by sharing many of the qualities and values that we admire in Mrs. Cox,” Schwartz says. “Being part of a multi-generational, family-owned business, Liza shares a close connection with the Cox family story.”

Borches oversees dealership operations and is dealer principal for the Virginia-based family auto group that includes 15 dealerships and 17 franchises.

She joined Carter Myers Automotive in 2003 after working at American Honda for seven years. She now serves as president and CEO for all Carter Myers Automotive businesses.

“There is still work to be done to encourage more women to consider a career in the auto industry,” Burches says. “I hope that during my daughter’s generation, women leaders in the auto industry becomes a normal part of the conversation and that the diversity of our customers and our country is reflected.

“As our industry evolves, we need people of all genders and races, with the brightest minds, helping work through solutions for the future.”

Also at the breakfast, Cox Automotive presents a $10,000 Barbara Cox scholarship to Hannah Gearhart, a Northwood University junior studying Automotive Retail Management.

Gearhart is a Dean’s List student, a member of the school track team and a member of the National Technical Honors Society.

Having a passion for cars since childhood, she is restoring a 1998 Chevrolet Camaro. She aspires to work in the finance department of a General Motors dealership.

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