Outdated internet sales processes that focus on data capture and old-fashioned lead generation tools no longer meet consumer expectations, resulting in disengagement from prospective buyers.
Modern retail training involves walking through your current process and examining how your steps to a sale match up with how customers want to shop today.
Shoppers want to work with dealers but question their expertise in some key areas.
Partnerships all come down to the mindsets of dealers and manufacturers, say industry insiders.
New technology is making it possible for used-car dealers and auction companies to move their businesses online and still make a profit.