Many consumers still regard EVs as a new technology with which they are unfamiliar. And, in this case, unfamiliarity can breed contempt – or at least cause buyers to move cautiously.
Persuading people to buy electric vehicles is key to the industry’s success, and EV credits – tax rebates provided by the federal government – make that possible for more people.
Buyers see battery-electric vehicles as the biggest driver of change in the future. They find automobile dealers to be credible purchase advisers, though dealers aren’t as confident about their BEV expertise.