One dealer created an appropriate acronym for these programs: (bend over, here it comes again). You cannot solve a problem with the same consciousness that created it. Albert Einstein A friend of mine, my factory rep, just presented (pushed is...
Automobile dealerships are among the most regulated businesses in the U.S. Just listen to the fast-talking legal qualifiers that takes place at the end of your radio ads or look at the brochures you are required to display in your showroom or put...
The dealership people couldn't have been nicer. They were accommodating, professional and efficient. Most of all, they were honest. A LOT OF CUSTOMERS GET THEIR VEHICLES SERVICED at independent shops, figuring it will cost them less than at...
The Childress Auto Mall in Scottsdale, AZ, named Mike Chesworth manager of new-car sales at the dealership. Mr. Chesworth, a British native with 16 years of experience in the auto industry, will oversee Buick, Kia, Suzuki and Laforza sales and...
Castrol Oil's new Smart Customer Card is designed to make the customer want to bring the vehicle back to the dealership for maintenance and repairwork. Castrol will mail the plastic card to customers who purchase a vehicle from a participating...
Ford Motor Co., in a new ad campaign, is going public with its Blue Oval certification program for dealerships – a controversial project that some dealers criticize. Actress Jamie Lee Curtis is the spokeswoman for the Blue Oval print...
To see the Ward's e-Dealer 100 list, click here. Requires Adobe Acrobat Reader Free download. To see more e-Dealer 100 information, click here. The Ward's e-Dealer 100 is a story about dealers and their successes. Much recent media attention has...
To see the 2001 Ward's e-Dealer 100 list, click here. Requires Adobe Acrobat Reader For free download, click here. The Ward’s e-Dealer 100 is a story about dealers – and their successes. Much recent media attention is directed at the...
Only one out of 10 auto dealers “are in the game” when it comes to using the Internet as a car-selling tool. So says Mark Rikess of the Rikess Group, a dealership consulting firm specializing in Internet-inspired sales. “Ten...
It's obviously not the only important thing happening in automotive retailing. But using the Internet to sell cars is exciting, ambitious and revolutionary. THIS ISSUE OF WARD'S DEALER BUSINESS PRESENTS a first for the industry. It's our premiere...