Spanish automotive consumers displayed a major move to wireless searches, with 63% of all digital engagement on car brands’ online platforms coming through smartphones, significantly more than cellphone use in France (49%) and the U.K. (47%).
The store includes a display of EVs and areas where visitors can relax, find information about charging infrastructure, local legislation, subsidies and EV-related services. EVs also will be available for test drives.
The first French showroom to feature the brand’s new interior design offers opportunities to “touch and feel” the world of Lamborghini. The Collezione Automobili Lamborghini range of clothing and accessories has a dedicated area...
More dealership groups are establishing standalone used-car stores to boost their pre-owned sales. While there are synergies between the new and used stores, some say too closely intertwining the two operations can be dangerous.
Beyond a strong economy and low gas prices fueling SUV and pickup-truck sales, a propensity for lower monthly payments and longer loan terms could signal consumer willingness to embrace a subscription-based ownership model.