Car dealership price transparency, not price itself, is the top differentiator, because transparency plays a huge role in delivering a superior customer experience.
“The used-car market is the perfect opportunity to tap into modern analytics,” says Jonathan Banks, J.D. Power’s vice president-valuations and analytics.
Spanish automotive consumers displayed a major move to wireless searches, with 63% of all digital engagement on car brands’ online platforms coming through smartphones, significantly more than cellphone use in France (49%) and the U.K. (47%).
“Today, identification and diagnostics of software system failures is just as important as managing employee performance,” says Fran O’Hagan, head of Pied Piper Management Co.
Dealers are working on special incentives and ecommerce ads, tipping points for customers who are on the fence and holding out for a compelling reason to buy.