Spanish automotive consumers displayed a major move to wireless searches, with 63% of all digital engagement on car brands’ online platforms coming through smartphones, significantly more than cellphone use in France (49%) and the U.K. (47%).
“Today, identification and diagnostics of software system failures is just as important as managing employee performance,” says Fran O’Hagan, head of Pied Piper Management Co.
Dealers are working on special incentives and ecommerce ads, tipping points for customers who are on the fence and holding out for a compelling reason to buy.
A national rollout of Shopper Assurance is under way after Hyundai tested the program in Miami, Orlando, Dallas and Houston.
Dealers can take advantage of a post-Super Bowl bump and prepare for the Oscars’ “echo bump.” Here’s how.
The online interest in the new Stinger sports coupe was enough to nearly triple Kia’s overall brand traffic.
Autotrader.com is rolling out a revamped website with various enhancements including a function that allows users to start a deal online.
“VR is not a fad,” says Nick Cybela of FlowFound, a company that creates virtual-reality test-drive videos for dealers.
A major Internet service outage recently caused panic and affected livelihoods. There’s a way to prevent a repeat.
Put more marketing dollars behind successful programs and kill non-performers.