Is your store foot traffic down, even as your brand maintains or even is increasing in share across your market area? It could be consumer website previewing at work. Dealers who complain of lower foot traffic could be falling victim to their own...

The battle for search terms and key words is becoming more competitive. Some dealers are getting frustrated with competitors who they say are engaging in unethical online marketing. One complaint is that some dealers, to drive more traffic to...

Can dealerships make money selling cars online? I'm asked that a lot at Internet-related conferences. It's surprising how many dealers still think Internet sales either are not as profitable as the so-called traditional sale, or worse, they lose...

Ted Linhart, CEO for the Dominion Auto Group in Richmond, VA, says it is time to get rid of the idea that automotive Internet customers are different from other customers. It is one of the first things Linhart says during a presentation at the ENG...