Manhattan Beach, Ca With youthful enthusiasm but no customer base, David Metter began his automotive career at a Dayton, OH, dealership as the youngest person on the sales floor. He says he realized quickly there was much more to selling cars than...
Internet leads - e-mails and telephone - are the fuel that drives a dealership's Internet operations. Without leads there would not be a need for a dealership Internet operation.
Most car dealership Internet customers focus on price but don't fixate on it, according to a study on consumer buying habits.