Auto dealer Kevin Reilly holds various sheepskins from top universities: bachelor degrees from Georgetown; a law degree from the University of Virginia; and an M.B.A. from Duke. So it's not surprising that he took a studious approach in selecting...
I'm a big fan of sportswriter Peter King, who writes for Sports Illustrated and its website SI.com. He writes a Monday Morning Quarterback column in which he includes a Ten things I Think I Think section. So in Mr. King's format, I decided to do...
Dealer Kevin Reilly offers nine on selecting, launching and implementing a CRM system at an auto dealership: Shop and compare, especially at the National Automobile Dealers Assn. convention where nearly 70 CRM vendors occupy exhibit floor space...
Manhattan Beach, Ca With youthful enthusiasm but no customer base, David Metter began his automotive career at a Dayton, OH, dealership as the youngest person on the sales floor. He says he realized quickly there was much more to selling cars than...
Internet leads - e-mails and telephone - are the fuel that drives a dealership's Internet operations. Without leads there would not be a need for a dealership Internet operation.