Editor's Note: This is part III of an ongoing series of columns by an Internet expert and auto dealer.) For Internet Auto Dealer 3.0, customer-relationship management systems becomes the bridge between marketing and sales. CRM gives the sales...
When it comes to dealerships' Internet social-media networks, some are better than others. The best convey the essence and personality of the store in a professional way. Social networking is here to stay, says Brian Allan, general manager of...
Dealership chain AutoNation Inc. has typical management positions such as CEO and chief operating officer, but it also has new-age job titles not usually found on a corporate hierarchy. There's the chief blog officer whose duties include surfing...
(Editor's Note: This is part II of an ongoing series of columns by an Internet expert and auto dealer.) The key to effective online marketing is the landing experience. Until now, the focus in automotive online marketing has been traffic (eyeballs...
(This is the first part of a two part series) It has been about a decade since the automotive Internet revolution started. Since then, we have run the gamut, starting with the Internet threatening to displace sales people and dealerships. Then the...
Some auto dealers had to be dragged kicking and screaming into the Internet world, says Howard Polirer, AutoTrader.com's director-industry relations. His job is to preach the need for online automotive marketing in the modern age. Polirer, a...