To some, Scott Painter is a visionary, a friend to both dealers and consumers. To others, he is an opportunist who gleans pricing information and gives it to car shoppers.
Modern marketers are trying to figure out how to make maximum use of Americans' increasing attachment to mobile devices such as smart phones and iPads. We need to make the mobile experience richer, says David Harris, Mazda North American...
It's odd to think of someone jumping into the wide mouth of a big funnel, swirling around and ultimately coming out of the tapered end. But that is how the so-called purchase funnel works in auto retailing. Rest assured, it's only a concept for...
Some mergers go badly. Think DaimlerChrysler AG or AOL Time Warner. Indications are Automatic Data Processing Inc. is making the right moves in blending newly acquired Cobalt Group Inc. into the fold. There have been some early throes of mapping...
Just because a customer ends up not buying a car from a particular dealership doesn't mean that store can't get the vehicle owner's ensuing service work. To win that business requires heads-up marketing that uses information from a dealership's...
A growing number of car buyers are using website consumer reviews to decide which auto dealerships to visit. Car buyers want to know how a store stacks up, says Kathy Kimmel, director-training for Cars.com. Nearly one in three used-car Internet...