Dealer Connect continuously scans a vehicle’s operating status. It reports problems via a smartphone app.

“The mass production of headsets is months away, not years,” says Dave Weber, vice president-sales and marketing.

If you think of an online marketing campaign like a car, everything needs to run smoothly for it to work. If one thing begins to function incorrectly, everything can fall apart, resulting in a loss of leads.

“Fixed operations has not had enough online attention,” says Denim Simkins of Performance Auto Group.

The Denver auto-retail market is competitive and aggressive, says Jared Pleva (left) of Mike Shaw Subaru.  

Mark O’Neil went from running local body shops in Pennsylvania to dramatically changing how U.S. car dealerships operate. 

Yes, you can develop strong relationships with online customers, says Herb Barbee, McCombs dealership Internet director.

Thought Leadership Summits focus on how OEMs, dealers and finance providers are partnering to improve online and in-store customer experiences.

A study looks at how e-mail language can win or lose sales.  

Find a market niche and dominate it, strategic planning executive advises.