A recent UPS study finds that, for the first time, just over half of purchases by avid online shoppers are made online. Let that sink in for few minutes.
Predictable boosts in engagement on dealer websites can correlate to the big game’s ad spots.
Dealerships using an excessive number of pop-ups should think about dialing back – at least on the mobile version of their website.
Dealership manager Woo Young Kwan says the electronic display is bringing people inside where they can ask sales representatives about the vehicles they have studied in the holograms, and view the actual ones that are on the floor.
Digital car shoppers go offline and into the dealership to cap the purchase, a full pivot from pre-Internet times when car shopping began at the store.
Savvy Internet users visit dealerships more often, but spend less time on the premises.
Gen Y spends about 30 hours a month on social-network sites, 26 on Facebook alone.
Elise Kephart Adame is credited as a pioneer for including personalized introduction videos in her emails to car dealership customers.
(Corrects paragraphs 1 and 5 after company says special online...