Carvana, an online used-car retailer, has introduced its fifth Carvana Vending Machine, this one in the Dallas suburb of Frisco, TX. Adapted from automated parking-structure technology, the machines take interactive car buying a step further...
If dealers don’t embrace full digital retailing, disrupters will step in, says Mark O’Neil.
In providing leads to car dealers, the automotive marketplace website shifts its focus to quality over quantity.
Cox Automotive tracks what online action Acura, Alfa, Buick and Infiniti are getting from their March Madness ads.
Auto Dealers often are left trying to figure out what the numbers actually mean.
Roy Morgan Research says the incidence of checking vehicle prices and features online grows steadily, but more than one in four new-car buyers don’t do research online until their purchase is most imminent.
Dealers should use information consumers provide – and immediately give them something of value in return.
“We didn’t build this at the expense of dealers and lenders,” says AutoGravity’s Serge Varanov.
“The typical industry performance is still pretty lousy,” Pied Piper CEO Fran O’Hagan says of automotive Internet effectiveness.
February’s impressive and out-of-the-box figures point to a larger trend affecting car dealers and their customers.