In a WardsAuto Q&A, VinSolutions’ Mo Zahabi talks about the challenges of getting dealership personnel to use CRM, the benefits such systems afford, his shyness and his immigrant dad.
The Cooper Solutions poll finds 56% of vehicle buyers surveyed believe dealers who use smart technology make car buying more efficient. On the flip side, 73% say dealers who don’t use technology for the customer’s benefit are not being...
As the automotive market begins to soften from years of record-breaking sales, the ability to measure return on investment to optimize advertising and marketing spend isn’t just nice to have, it’s critical to car dealerships&rsquo...
A digital excellence study by marketer Auto Trader finds 37% of consumers scored the automotive sites a nine or 10, placing the sector above the cross-industry average of 35%.
New technology reveals who they are and where they are shopping.
“We must prepare for what the future may hold, while never taking our eyes off current business,” says dealer Kevin Collins.
In a strategic pivot, the car-dealership digital services provider acknowledges the need for third-party partnerships.
Amazon reportedly is recruiting car-sales executives and plans to headquarter the business in corporate-tax-friendly Luxembourg while eyeing the U.K. as its probable first market.
A car dealer’s website is like a showroom: If it’s empty, it can’t convert shoppers into buyers.
In a WardsAuto Q&A, automotive digital guru David Kain talks about his days as the first employee of FordDirect and the need today for empathic salespeople.