AI “is not futuristic, not scary, and already real,” says Joe Chura, CEO of Dealer Inspire, a technology and website provider. “It will change the world faster. At dealerships, it can do everyday tasks.”
Despite technology that allows an almost complete vehicle transaction online, “there isn’t a growing number of people doing it,” says Doug Betts of J. D. Power.
“It is important for us to recognize it as an issue and do something about it,” says Dealer.com’s Andy MacLeay.
LAS VEGAS – How dealers price vehicles is their own business, says Amit Chandarana who won’t go there. But he does offer a piece of advice in the pricing department...
Amit Aggarwal of J.D. Power offers tips on how companies can improve their customers’ digital experience.
Sometimes Mark Vickery is preaching to the choir, other times he’s trying to convert doubters who aren’t convinced CRM systems play a big role in auto retailing.
“A lot goes into technology, but then a human has to sell the car,” says Mike Cooperman of Ninedezine.
Marketers have adjusted strategies to “a non-linear process and a multi-channel world,” says Andy MacLeay of Dealer.com.