“The typical industry performance is still pretty lousy,” Pied Piper CEO Fran O’Hagan says of automotive Internet effectiveness.  

February’s impressive and out-of-the-box figures point to a larger trend affecting car dealers and their customers.

The success of the Reynolds & Reynolds docuPAD is a case of high technology meeting human psychology.

Software provider Dealer-FX has partnered with a Massachusetts aftersales strategy and solutions provider to create a program that uses machine learning to crunch accumulated customer data and start to monetize it. 

Surveyed customers say they are loyal to auto dealers, but their behavior says otherwise.   

Bots don’t buy cars, but they are programmed to give fraudsters’ invalid websites credit for real offline customer purchase activity. 

Patented technology uses inputs from consumer, vehicle, deal and third-party sources to tailor F&I product presentations to individual car buyers.

Performance Management and Business Intelligence delivers data intended to help dealers track sales and inventory, determine department heath and find financial opportunities.

A recent UPS study finds that, for the first time, just over half of purchases by avid online shoppers are made online. Let that sink in for few minutes.

Predictable boosts in engagement on dealer websites can correlate to the big game’s ad spots.