A car dealer’s website is like a showroom: If it’s empty, it can’t convert shoppers into buyers.

In a WardsAuto Q&A, automotive digital guru David Kain talks about his days as the first employee of FordDirect and the need today for empathic salespeople.    

The latest AR apps allow consumers to project, configure and experience vehicles of interest anytime, anywhere.

In a WardsAuto Q&A, Brian Benstock tells how he plans to use an Amazon-like approach to double his business.

In a WardsAuto Q&A, CDK CEO Brian MacDonald explains the thinking behind the purchase.

More than 40% of shoppers don’t contact a dealership before their visit. Yet, they come armed to the teeth with information from online sources.

With technology changing the way consumers shop for cars, here’s how dealerships can ensure they are getting in front of the right customers.

Authenticom’s Steve Cottrell recalls an early customer-relationship management system that didn’t rely on computers. 

“The challenge for retailers is to continue to make the transaction as easy as possible for the consumer,” says digital marketer Jim Flint. 

Online retailer BuyaCar.co.uk’s female customers increased 58% in 2015, compared with a 29% increase among men. But last year the growth among female customers surged 75%, while the upswing among men was 22%.