Big Story: It’s Beginning to Look a Lot Like Christmas at Dealerships

Big Story: It’s Beginning to Look a Lot Like Christmas at Dealerships

Automakers and dealers gear up for the annual year-end sales push, hoping to capture holiday buyers looking for the best deals – and the perfect gift. 

When considering a holiday gift for a loved one, a necktie or even a $1,000 iPhone X just might not cut it with some people.

Spurred by automakers’ December sales promotions, a bullish economy and old-fashioned generosity, real vehicles are appearing, if not under the tree, then at least in driveways on Christmas morning.

Even if such an extravagant gift may seem out of reach, it doesn’t hurt to ask. “We get millions of letters to Santa every year, with many asking for cars, vans, motorcycles…you name it,” says Darleen Reid-DeMeo, a spokesperson for the U.S. Postal Service.

For some, a Santa intervention was not required. 

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