Toyota Motor

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A Car is Born A Car is Born

TOYOTA CITY The untold story of how and why Toyota Motor Corp. created the all-new Corolla is an eye-opener. By 1997, when initial work on the 2000 model began, the company faced what then-President Hiroshi Okuda described starkly as a which left Toyota executives with no choice but gut-wrenching change. An aging customer base for the company's perennial best-seller plus an imprecise and bloated development

byMACK CHRYSLER and ROGER SCHREFFLER

Mar 1, 2001

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9 Min Read

SOME 'NET VENTURES ARE LEMONS; THIS IS LEMONADE SOME 'NET VENTURES ARE LEMONS; THIS IS LEMONADE

byMaynard M. Gordon

Feb 1, 2001

4 Min Read

What, No 'Vette?What, No 'Vette?

Jan 1, 2001

1 Min Read

Wild imagination Few people thought Lexus would be where it is now Wild imagination Few people thought Lexus would be where it is now

byWARD'S DEALER BUSINESS STAFF

Jan 1, 2001

2 Min Read

Foreign Affairs Foreign Affairs

byMaynard M. Gordon

Jan 1, 2001

3 Min Read

Auto people on the move Auto people on the move

Dec 21, 2000

1 Min Read

Toyota North America

Toyota North America

byMack Chrysler

`Tower of Babel' Hit by Wrecking Ball

`Tower of Babel' Hit by Wrecking Ball

byDREW WINTER and DAVID C. SMITH

CUSTOMER-FIRST FOCUS UNIQUE AT TOYOTA UNIVERSITY

CUSTOMER-FIRST FOCUS UNIQUE AT TOYOTA UNIVERSITY

byMaynard M. Gordon

Toyota: The year of the truck

Toyota: The year of the truck

byKATHERINE ZACHARY

IN QUEST OF THE IDEALLY NAMED DEALERSHIP

IN QUEST OF THE IDEALLY NAMED DEALERSHIP

byMaynard M. Gordon

Joined at the Chip

Joined at the Chip

byDREW WINTER and TIM KEENAN with Alisa Priddle

Toyota Will Use Technology To Improve

Toyota Will Use Technology To Improve

Toyota Shuffles Lexus Management

Toyota Shuffles Lexus Management

byWARD'S AUTO WORLD STAFF

Toyota chief to visit Brazil

Toyota chief to visit Brazil

byWARD'S AUTO WORLD STAFF

Toyota Moves at WARP Speed

Toyota Moves at WARP Speed

Let the Sun Shine In - Twice

Let the Sun Shine In - Twice

byKATHERINE ZACHARY

Selling to the ethnic customer

Selling to the ethnic customer

byMichael J. Volpe

SUVs in NY - Is That Your Final Answer?

SUVs in NY - Is That Your Final Answer?

Small fish in a big pond make a decent splash

Small fish in a big pond make a decent splash

byFred Bonnie and Maynard Gordon

Cougar Slump Idles Plant

Cougar Slump Idles Plant

byWARD'S AUTO WORLD STAFF

Toyota gets set to start the e-business parts revolution

Toyota gets set to start the e-business parts revolution

New job signals closer ties for UAG

New job signals closer ties for UAG

BODY SHOP TRAINING BRINGS HIGH CSI

BODY SHOP TRAINING BRINGS HIGH CSI

From dirty warehouse stunning dealership stunning to leadership

From dirty warehouse stunning dealership stunning to leadership

byLaurel Wright

Toyota Motor Corp.

Toyota Motor Corp.

byWARD'S AUTO WORLD STAFF

Toyota takes on the youth market

Toyota takes on the youth market

byBarbara McClellan

HURRICANE FLOYD GOES EASY ON DEALERS - EXCEPT ONE

HURRICANE FLOYD GOES EASY ON DEALERS - EXCEPT ONE

byHerb Shuldiner

Asian Automakers

Asian Automakers

byBarbara McClellan

Toyota Wants to Lure Boomer Babies

Toyota Wants to Lure Boomer Babies

byBarbara McClellan

PLATO MIGHT HAVE BOUGHT A CAR HERE

PLATO MIGHT HAVE BOUGHT A CAR HERE

byMaynard M. Gordon

New Toyota Chief Has U. S. Credentials

New Toyota Chief Has U. S. Credentials

byBarbara McClellan

Fresh Perspective

Fresh Perspective

byDavid E. Zoia

JITWhen ASAP Isn't Good Enough

JITWhen ASAP Isn't Good Enough

Alive and WellJIT thrives in its birthplace - Japan

Alive and WellJIT thrives in its birthplace - Japan

byRoger Schreffler

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