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Lexus1st Lexus Credit Card to Cultivate Loyalty1st Lexus Credit Card to Cultivate Loyalty
Toyota Motor Corp.'s Lexus luxury division issues its first credit card, the Lexus Pursuits Visa Card. Lexus aims for the card to reward existing Lexus owners and bring new customers into dealerships. Lexus Pursuits Visa also will offer one of the most generous rewards programs in the industry, Toyota says. Like our vehicles, the Lexus Pursuits Visa Card will deliver the highest levels of quality,