Refashioned grille at leading edge of BMW’s new-generation 7-Series flagship.
BMW
BMW’s Upmarket 7-Series Gets Literal FaceliftBMW’s Upmarket 7-Series Gets Literal Facelift
The facelifted 7-Series reflects the shift brought to upmarket BMW models by a new brand strategy announced by Chairman Harald Kruger in 2017, with a greater emphasis on interior luxury and a move to a more formal design language.
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