WardsAuto logo
BMW
***BMW is optimistic, but worries about economy***BMW is optimistic, but worries about economy
Unlike its fellow German automakers selling in the U.S., BMW AG experienced an increase in September 2001 sales, up 4.4% compared to a year-ago. BMW of North America CEO Tom Purves says it's no surprise to him, seeing as BMW's own research has shown people are clamoring for the brand now more than ever. BMW has been very consistent over many years with its marketing. We haven't varied or wavered from
Subscribe to a WardsAuto newsletter today!
Get the latest automotive news delivered daily or weekly. With 6 newsletters to choose from, each curated by our Editors, you can decide what matters to you most.