The auto maker’s Entry Range lineup has taken off worldwide, but branding of some cars is confusing and inconsistent. Also in need of sorting out is a premium-car strategy.
The auto maker argues the C-line is not trying to be a low-cost competitor to Renault’s entry-level Logan, but instead targets customers who don’t care so much about handling or acceleration but want...
The B-segment is Europe’s largest, but it has not been profitable as auto makers cut prices on cars to boost sales and keep factories going. Peugeot aims at regaining profitability with narrowly focused vehicles...
Didier Leroy says the auto maker’s European arm saw sales revenue and profitability grow 2.1% and 149%, respectively, during the first nine months of this fiscal year.
The big difference between the Tourneo line and the B-, C- and S-Max, says Barbara Samardzich, director-sales, is that the Maxes are family-oriented, while the Tourneos aim for people with active lifestyles who need...
The auto maker, a Chery Automobile JV formed four years ago, expects to skip the early steps of vehicle development by starting with real cars, the first of which makes its debut at this week’s auto show.