Millions of prospective auto customers go to the major Web portals in search of vehicles that fit their needs, fulfill their dreams and meet their budgets.
During the recession, dealerships honed their skills in relating better to customers, finding financing options and revisiting training. It’s paying off now.
More of the F&I process will be automated in the future to speed transaction time. But despite the emerging technology, F&I remains a people business, says Robert Gault of Classic Chevrolet.
Some dealerships such as Earl Stewart Toyota in West Palm Beach, FL, provide their own extended-warranty contracts and work to get every customer covered.
Dealers are creating offbeat ads, staging fundraising pie-throwing events, sponsoring various contests, shooting in-house videos – and posting it all on sites such as Facebook.