The brand’s top marketers say interest in the marque has more than doubled thanks to wider exposure, and it’s only the beginning for Lincoln’s identity makeover.
The franchise system works, the executive says, “because it’s the concentrated distillation of the American free-enterprise system. Independent dealers…do better with customers.”
The Detroit Three and other global auto makers are losing share to one another as the returning-customer base begins to shrink, Experian Automotive President Scott Waldronsays.