Ram President and CEO Fred Diaz says the business case is strong enough for adding more workers, but the final say comes from Chrysler CEO Sergio Marchionne.
Hoping to sell law-enforcement agencies on touchscreen technology, Chrysler will unveil a concept version of the interface at the upcoming International Association of Chiefs of Police conference.
The proposed labor contract is in line with prior agreements with Ford and General Motors, calling for lower starting wages and lump-sum cost-of-living increases.
The Ram Commercial subdivision will have a dedicated group of employees to develop, market and sell the trucks. It will be based at Chrysler headquartersand will concentrate on the North American market.
Chrysler CEO Sergio Marchionne has called for deep concessions from the union, saying Canada is the most-expensive place in the world to produce vehicles.
With luxury buyers and fuel-conscious drivers clearly in their sights, Chrysler’s enduring Ram looks to woo Ford buyers, as well as retain current customers.
Increasing truck volume means selling more CUVs, not adding pickups to the lineup. “Hyundai has no plans for any pickup trucks, period,” says the auto maker’s top U.S. executive.