Jeff Allen is executive director of Forth, a US-based nonprofit trade association and advocate for electric and smart mobility, with over 160 member companies and utilities.
Refocusing your digital advertising strategy to include streaming audio can be a great new way to reach potential car shoppers, even those in the consideration stage.
While a large majority of EV advertising remains at the Tier 1 OEM level, dealers must rev up their local EV-centric advertising strategies to show consumers they can shop for new EVs and have them serviced right at...