2007 WardsAuto e-Dealer 100

In putting together the Ward's e-Dealer 100 coverage, we find that some of the Internet directors like to push the envelope in their use of technology. It is easy to be wowed into thinking something may be the next big thing. We try, though, to...

Internet departments are so yesterday. In fact, you could say Internet departments are as traditional as the showroom.

Two Web-based firms, Cars.com and Dealer.com, recently launched tools that help dealers determine the effectiveness of their marketing efforts.

Last year, someone working for one of the domestic auto maker's e-commerce division's lamented why so many of its dealers were not paying attention to its online customers.