Kia’s all-new Seltos is packed with infotainment and technology features that give the small CUV a youthful energy that’s hard to resist.

Augmented-reality navigation, stellar ADAS and a 64-color light show propel the $48,295 Mercedes-Benz CLA to UX leadership.

Toyota’s redesigned Highlander 3-row CUV is the only vehicle this year to win both Wards 10 Best Interiors and Wards 10 Best UX honors, thanks to an interior and tech overhaul that keeps it ahead of the competition.

Big displays, tons of UX and ADAS features make 2020 Sonata unbeatable value proposition.

The compact CUV is a 2020 Wards 10 Best UX winner for showing how it’s done right in so many ways.

The ’20 Legacy is another strong UX player and is the fourth consecutive Wards 10 Best UX winner for Subaru, following last year’s award-winning Outback, the Ascent in 2018 and Impreza in 2017.

If owners take time to drill down into the immense customization content, they will be richly rewarded. In the realm of the automotive user experience, this is where the magic happens.

The user-experience award for the 5-seat Atlas Cross Sport comes on the heels of a 2019 honor for the Arteon sedan. Volkswagen is on a hot streak, and buyers of the value-driven brand are the clear winners.

The Chevrolet Trailblazer wins a 2020 Wards 10 Best UX trophy for a long list of standard, user-friendly features, first-rate driver-assistance technologies and even wireless Apple CarPlay and Android Auto, with a starting price below $20,000.