The battery-electric iX represents the cutting-edge of interior design and sophisticated UX for the German automaker, incorporating an artful aesthetic that we never thought we’d see in a BMW.
Crystal, wood and fabrics replace plastics throughout the BMW iX interior, combining with hexagonal patterns and two-tone upholstery to create a stunning new interior design language for the German automaker.
The iconic performance cues are all there, but the automaker also transitions the car into a new age, with digital instrumentation, a solid infotainment system and other high-tech touches.
