Between investigations into self-driving cars and ADAS supplier companies folding, is it time to ask if U.S. consumers really want autonomous vehicles?
The automotive industry is on the cusp of a dynamic shift: an evolution from predominantly electromechanical cars to smart, adaptable mobile electronic platforms capable of continuous upgrades, aka software-defined vehicles – SDVs. Previously...
OEMs are constantly adding new features to their vehicles, but there’s not a lot of evidence consumers want all these new options – and some pretty solid evidence many consumers don’t.
