Student Designers Envision New Types of Luxury Vehicles

Bentley, Lamborghini and other ultra-luxury brands are bringing utility vehicles to market. Mercedes-Benz is even rolling out a pickup truck.

What other new types of vehicles can be created as consumers lose interest in traditional luxury sedans?

That was the latest challenge to College for Creative Studies students for the WardsAuto Interiors Student Design Competition and once again they delivered a wide variety of fascinating, futuristic concepts.

Sponsored by International Automotive Components (IAC) and Lear Automotive, with support from SAE International, the seventh-annual competition has a history of helping graduating design students capture attention, and job offers, from  major automakers and suppliers.

The five finalists for the Grand Prize are: Eileen Hwang, Dong Hun Joung, Jisang Kim, Jenn (Hyojin) Lim and Eugene Suh.

In addition to competing for the Grand Prize, the five finalists are also in consideration for two special awards from the competition sponsors. The Lear Innovation Award is an honor bestowed on the design that incorporates an especially unique application of new technology to solve a transportation challenge. And the IAC Eco Blend Award recognizes the design that judges feel includes the most visionary use of Earth-friendly materials.

The students also will be honored in a special award ceremony during the WardsAuto Interiors Conference on May 9 in Detroit, where the prize winners will be announced and awarded.  For more details, or to register for this day-long event focused on advancements in auto interior design and technologies, visit

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