Chevrolet remains fixed on family and for a third straight week tops the list of most-viewed automotive commercials – the ads that have racked up the highest number of impressions across national broadcast and cable TV airings.
The No.1 spot for Dec. 11-17 is an ad offering Chevrolet’s special employee discount to everyone. The commercial declares that because “this time of year is all about family,” the brand wants to welcome customers into its family with a unique deal.
During the Hyundai Holidays Sales Event, great deals are available to everyone, whether naughty or nice, the company promises in the No. 2 ad. For example, customers can get the ’18 Elantra SE starting at $15,335 or lease one for $109/month. This ad has the best iSpot Attention Index (134), getting 34% fewer interruptions than the average auto ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Toyota tugs at the heartstrings with its No.3 ad telling the story of one couple’s favorite old tree. And Infiniti takes a humorous approach to seasonal festivities with its fourth-place spot in which a forgetful husband must make multiple errands in his QX60 to prepare for the family meal.
Kia rounds out the chart with a commercial in which multiple Kia models help create a dazzling light show set to a rendition of “Christmas Eve/Sarajevo” by the Trans-Siberian Orchestra.
iSpot.tv is a real-time TV ad measurement company with attention and conversion analytics from more than 7 million smart TVs.
1. Chevrolet: Employee Discount for Everyone: Happy Holidays
409,208,925 Impressions, 69.16 Attention Score, 48 Attention Index, $3,037,538 Est. TV Spend
2. Hyundai: Hyundai Holidays Sales Event: Naughty or Nice
390,465,961 Impressions, 90.24 Attention Score, 134 Attention Index, $6,976,003 Est. TV Spend
3. Toyota: Toyotathon: R+S
323,809,766 Impressions, 80.83 Attention Score, 77 Attention Index, $4,985,505 Est. TV Spend
4. Infiniti: Start Your Own Legacy Winter Event: Errands: 2018 QX60
254,615,018 Impressions, 81.00 Attention Score, 77 Attention Index, $2,458,043 Est. TV Spend
5. Kia: Light Up the Holidays Sales Event: Light Show
237,356,327 Impressions, 84.38 Attention Score, 94 Attention Index, $2,123,603 Est. TV Spend
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.