In an industry being transformed by electrification and connectivity, technology is a key driver of growth and a technology branding strategy is foundational.
The chipmaker, collaborating with a long list of software partners, has put together a plug-and-play platform designed to let automakers move to next-generation electrical/electronic architectures more quickly and efficiently.
In this GlobalAutoIndustry.com Audio Interview, "China Automotive OEMs: Growing Protectionism Sentiment in U.S. Government," Ron Hesse speaks with Les Glick, Chair of the Butzel Long International Trade and Customs Specialty Team, based in their...