Chevrolet’s ad for its Fourth of July sales event leads iSpot.tv’s latest ranking of the most-viewed automotive commercials – the ads that have racked up the highest number of impressions across national broadcast and cable TV airings.
Chevrolet’s first-place spot for the week of July 2 collected more than twice as many impressions than any other auto ad. It invites people to discover why they are “the most-awarded and fastest-growing brand in the last four years overall.”
Mazda’s “Anthem” ad takes second place. The commercial aims for the inspirational, with colorful and uplifting shots of the CX-9 and CX-5 mixed with affirmations such as “seize that moment” and “be extraordinary.”
When it comes to strength vs. size, “few others on Earth” can rival the ant – until now, according to a GMC spot that suggests its all-new ’18 Terrain is appealingly ant-like in that it’s powerful, compact and “mighty like a pro.” Meanwhile, Mitsubishi is in the summer mood with a sales event offering interest-free financing for 72 months and no payments for 90 days on select models.
Buick rounds out the chart with a spot highlighting its vehicles, including the Regal GS, Enclave and Cascada – a lineup the automaker describes as the freshest in the industry.
iSpot.tv is a real-time TV ad measurement company with attention and conversion analytics from more than 8 million smart TVs. (Click on blue links to view videos.)
Attention Score: 88.91
Attention Index: 97
Est. TV Spend: $6,294,850
Attention Score: 81.33
Attention Index: 58
Est. TV Spend: $4,885,331
Attention Score: 84.42
Attention Index: 69
Est. TV Spend: $1,334,860
Attention Score: 79.20
Attention Index: 52
Est. TV Spend: $1,625,888
Attention Score: 94.74
Attention Index: 151
Est. TV Spend: $1,337,174
Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads
TV Impressions - Total TV ad impressions delivered for the brand or spot.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Est. National TV Spend - Amount spent on TV airings for the brand’s spots.